In NBFC, "DSA" Stands For "Direct Selling Agent," Meaning An Individual Who Acts As A Salesperson For A NBFC Or Financial Institution, Finding Potential Customers For Loans Or Other Products By Generating Leads And Directing Them To The NBFC, Earning A Commission Based On Successful Sales; While "DMA" Is Less Commonly Used But Can Also Refer To "Direct Marketing Agent," Essentially Performing A Similar Role To A DSA, Focusing On Marketing And Distributing Financial Products Directly To Customers On Behalf Of The Bank.
Key Points About DSA:
Function:
Primarily Responsible For Sourcing New Customers For Loans, Credit Cards, Or Other Banking Products By Reaching Out To Potential Clients And Guiding Them Through The Application Process.
Compensation:
Typically Receive A Commission Based On The Loan Amount Sanctioned, Meaning They Earn A Percentage Of The Loan Value When A Customer They Referred Takes Out A Loan.
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